(Toronto, Canada) – It's a new day in fashion. Concrete Guerilla Clothing and It Lives In The North introduce a bold new, limited edition garment, just in time for Spring. The partnership comes as both rising brands embark on a cross Canada tour from Toronto to Vancouver. Owners Duxx (Concrete Guerilla) and Jonathon “Bizz” Brown (Co-owner of It Lives In The North) are visiting 11 cities in the month of April alongside Slaughterhouse, Pharoahe Monch and Peter Jackson. The collaboration marks a new era for both brands. This isn't the first time they've travelled across Canada, as CGC recently made waves on the Tech N9ne Tour and It Lives In The North cemented its nation-wide presence in August 2009 on the Busta Rhymes Tour and February 2009 on the Kardinal Offishall tour. However, this is the first collaborative effort between the two companies.
“Concrete Guerilla makes clothes for life in the concrete jungle and is about creating your own destiny,” says Duxx.
“At my company, we stood up and said 'Hip Hop Ain't Dead It Lives In The North,'" says Jonathon "Bizz" Brown. "And with this limited edition piece, people across Canada have a way to represent both ideas. This is a groundbreaking moment for our companies.”
The 2010 Limited Edition print features a raging guerilla lurking near a street sign reading ''Hip Hop Ain't Dead It Lives In The North” and will be offered in black/white and white/red at each stop of the tour which includes Toronto, Cornwall, Thunder Bay, Winnipeg, Saskatoon, Calgary, Edmonton, Penticton, Nelson, Whistler & Vancouver.
“This is creativity, patriotism, unity and the hustler’s mentality all in one,” says Duxx.
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ABOUT Concrete Guerilla Clothing. A company built from the ground up, CGC has spent the last few years building brand awareness. In the process, they've sponsored acts like Peter Jackson & King Of The Dot and outfitted artists from Busta Rhymes to Buckshot to GZA to Akon. They've recently expanded their operations to include retail placement across Canada.
ABOUT It Lives In The North. Originally spawned from a grass roots online radio show, the company has come to represent pride in Canadian hip hop over the last few years. Available in select stores across the country and online, the popular t-shirts reading "Hip Hop Ain't Dead It Lives In The North" have been spotted on Breakfast Television, AmbushTV DVD, MuchMusic & The Score.
